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What The &$@! Was That? Recapping e.l.f.'s Results

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Consensus Media
Nov 05, 2025
∙ Paid

Shouldn’t ELF be the big winner as the consumer dies a quick and grisly death that forces trade-down? Instead the business is absolutely imploding. Maybe the shorts on this one were right? Here’s the Actuals vs. Consensus recap:

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